Art Museum Rebrand
Long Story Short…
I was able to work cross-functionally with the Art Museum and the University’s communication department to achieve a unified brand across digital and print.
InDesign files, Canva templates, and vector assets were made accessible and simple, ensuring they remain intuitive for future users and revisions. Ease of use was a top priority. This approach streamlined the workflow and maintained brand consistency.
Icon Creation
Along with the rebrand, RCCAM requested 16 Miami University-style icons. I converted complex, 3-dimensional sculptures into abstract yet identifiable icons. With these new icons, the art museum now uses these designed markers for its sculptures, events, and marketing material.
During this process of icon creation, I was additionally given a mundane task: to rename every icon file in the university’s arsenal, which numbered over 30,000 files.
I created a JavaScript file that ran in Illustrator and could export 100 icons in 3 minutes. Months of work could be done in 20 minutes, and I saved Miami University about $20,000 per year. Along with the script, I created an instruction manual for future users to traverse its dialog boxes.
Animation
A Total Eclipse of the Parks
2024’s total solar eclipse took place over Miami University’s campus, and the Richard and Carole Cocks Art Museum took the opportunity to hold a watch party on the front lawn. There already existed marketing material for eclipse events around the city of Oxford, so I was tasked to convert the design into a motion graphic for RCCAM to use.
I learned encrypted text effects and more advanced compositing in After Effects. When posted, the Instagram reel received 50% more views than normal. The city of Oxford saw my animation and requested an altered version of it with their solar eclipse-related events to replace the art museum’s events.
ART IN A MINUTE Series
This series gives a behind-the-scenes spotlight on the staff at the art museum to share their expertise. To give the series more vibrance and legitimacy, I was tasked with creating an intro animation to match its fast-paced nature. Along with this, I created other After Effects templates like branded swipe transitions and animated name bars.
“It’s Our World” Student Response Exhibition Celebration
This project had a quick turnaround of just an afternoon