Soyful Studios
Long Story Short…
I combined my love for plant-based cooking with my design skill set to create a brand for a fictitious vegetarian kitchen studio. The company, named Soyful Studios, would clear up stigmas around plant-based diets and teach novice and experienced chefs alike how to prepare vegan and vegetarian meals. Through process and iteration, the brand personality became playful and vibrant in color and content for a more welcoming and light-hearted voice. Along the way, I created a brand guidelines book and other key brand materials.
Iteration began with finding a suitable brand personality / theme
Brand personality was refined to 3 main styles
Final logos were created and chosen
Sketching for Soyful's mascot began
Final logo choices were ideated digitally.
Final Design
Brand Guidelines
A big part of a brand is to keep its messaging consistent. To make Soyful Studio’s identity clear, I created its brand guidelines, which outlines tone of voice, key messaging, brand mark usage, color, type, and imagery.
Other Deliverables
I wanted the brand to feel more real, so I mocked up a few key deliverables that carry over Soyful Studio’s brand to a few different mediums. With the cookbook and apron, I was able to improve my InDesign and illustration skills, respectively.
